REQUIRED

Foundations of Business and Ethics is designed to expose incoming business school students to the many functions of modern business. The course introduces students to career fields in the areas of business, and the types of decisions made by business professionals with an emphasis on ethical decision making. Students will apply the stakeholder theory of ethics to different ethical dilemmas. Other topics will include the global business environment, management, marketing, finance, accounting, business analytics, and information technology discussed in an introductory manner.

REQUIRED

This course covers the areas of law that routinely and significantly have impact on business decisions: contracts, torts, intellectual property law, cyber law, international law, and agency law. The course focuses primarily on the law itself, but also introduces the student to the legal system, attempts to help students understand the philosophy underlying a particular law in order to anticipate change, encourages consideration of ethics in business decision making, and promotes critical thinking skills.

REQUIRED

Students will study business activities related to the product, price, promotion and distribution of goods and services to create, deliver, capture and communicate value to the customer. Students will carry out an individual marketing research project utilizing primary and secondary sources and present an interactive final group industry report.

REQUIRED

Students will be introduced to strategic planning and management theories and then apply the theories to real world planning challenges. Students will not only do individual research during the course but will contribute to an integrated planning document. Students will present their research through a formal paper and presentation.